Google AdWords for Businesses

Course Objective:

You will create an AdWords account, run an ad campaign, and track the performance of ads.

Target Student:

This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service to clients.


Students should have a basic understanding of Windows, including how to use files and folders.

Related Classes:

Course Objectives

Upon successful completion of this course, students will be able to:

  • describe the fundamentals of online advertising and Google AdWords.
  • create an AdWords account and campaign.
  • manage an AdWords campaign.
  • describe the methods for tracking the performance of keywords, ad campaigns, and websites.

Course Content

Lesson 1: Examining the Fundamentals of Google AdWords

  • Topic 1A: Examine the Fundamentals of Online Advertising
  • Topic 1B: Examine the Fundamentals of Google AdWords
  • Topic 1C: Examine the Factors Influencing the Popularity of Ads

Lesson 2: Setting Up an AdWords Campaign

  • Topic 2A: Choose Keywords
  • Topic 2B: Examine Budget Planning in AdWords
  • Topic 2C: Examine Bidding in AdWords
  • Topic 2D: Create an AdWords Account
  • Topic 2E: Choose Placements for Advertisements
  • Topic 2F: Create Billing Information

Lesson 3: Managing AdWords Campaigns

  • Topic 3A: Examine AdWords Account Management Tabs
  • Topic 3B: Use AdWords Tools

Lesson 4: Tracking the Performance of Ads

  • Topic 4A: Split Test the Ads
  • Topic 4B: View the Quality Score of Ads
  • Topic 4C: Track AdWords Conversions
  • Topic 4D: Generate Performance Reports for Ads
  • Topic 4E: Link an AdWords Account to a Google Analytics Account


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