Google AdWords for Businesses

Course Objective:

You will create an AdWords account, run an ad campaign, and track the performance of ads.

Target Student:

This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service to clients.

Prerequisites:

Students should have a basic understanding of Windows, including how to use files and folders.

Related Classes:

Course Objectives

Upon successful completion of this course, students will be able to:

describe the fundamentals of online advertising and Google AdWords.
create an AdWords account and campaign.
manage an AdWords campaign.
describe the methods for tracking the performance of keywords, ad campaigns, and websites.

Course Content

Lesson 1: Examining the Fundamentals of Google AdWords

Topic 1A: Examine the Fundamentals of Online Advertising
Topic 1B: Examine the Fundamentals of Google AdWords
Topic 1C: Examine the Factors Influencing the Popularity of Ads

Lesson 2: Setting Up an AdWords Campaign

Topic 2A: Choose Keywords
Topic 2B: Examine Budget Planning in AdWords
Topic 2C: Examine Bidding in AdWords
Topic 2D: Create an AdWords Account
Topic 2E: Choose Placements for Advertisements
Topic 2F: Create Billing Information

Lesson 3: Managing AdWords Campaigns

Topic 3A: Examine AdWords Account Management Tabs
Topic 3B: Use AdWords Tools

Lesson 4: Tracking the Performance of Ads

Topic 4A: Split Test the Ads
Topic 4B: View the Quality Score of Ads
Topic 4C: Track AdWords Conversions
Topic 4D: Generate Performance Reports for Ads
Topic 4E: Link an AdWords Account to a Google Analytics Account

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