Google Analytics for Businesses
Course Objective:
You will describe the basics of Google Analytics and its applications.
Target Student:
This course is for any individuals intending to use Google™ Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website.
Prerequisites:
Students should have a basic understanding of Windows, including how to use files and folders.
Related Classes:
- Google Apps for Businesses
- Google AdWords for Businesses
- Making Google Work For You
- Microsoft Word Level 1 2010
- Microsoft Excel Level 1 2010
- Microsoft PowerPoint Level 1 2010
- Microsoft Access Level 1 2010
- Microsoft Outlook Level 1 2010
Course Objectives
Upon successful completion of this course, students will be able to:
- describe the basics of Google Analytics.
- create and activate a Google Analytics account.
- manage a Google Analytics account.
- configure goals and funnels in Google Analytics.
- create filters in Google Analytics.
- identify and interpret various Google Analytics reports.
Course Content
Lesson 1: Overview of Google Analytics
- Topic 1A: Examine Online Marketing and Web Analytics
- Topic 1B: Introduction to Google Analytics
Lesson 2: Getting Started with Google Analytics
- Topic 2A: Create and Activate a Google Analytics Account
- Topic 2B: Integrate Google Analytics and Google AdWords
Lesson 3: Managing a Google Analytics Account
- Topic 3A: Explore Google Analytics
- Topic 3B: Manage Website Profiles and Users
Lesson 4: Configuring Goals and Funnels in Google Analytics
- Topic 4A: Configure Google Analytics Goals
- Topic 4B: Build Funnels in Google Analytics
Lesson 5: Creating Filters in Google Analytics
- Topic 5A: Create Filters
- Topic 5B: Create Customized Filters in Google Analytics
Lesson 6: Working with Google Analytics Reports
- Topic 6A: Manage Reports in Google Analytics
- Topic 6B: Generate Visitor Reports
- Topic 6C: Generate Traffic Source Reports
- Topic 6D: Generate Content Reports
- Topic 6E: Generate Goals Reports
- Topic 6F: Examine Ecommerce Reports
- Topic 6G: Customize Reports
Appendix A: Intelligence Reports
Appendix B: In-Page Analytics Report
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